TRANSFORMASI DAKWAH SOSIAL: PERAN STRATEGIS PEMUDA DALAM KEGIATAN 10 ASYURA SEBAGAI MEDIUM EDUKASI DAN AKSI KEPEDULIAN

Abstract

This study aims to describe the strategic role of youth in transforming the 10th Ashura celebration into an educational and applicable medium for social da'wah. This event is not only interpreted as an annual religious ritual, but also as a collaborative space to convey the values ??of care, social solidarity, and Islamic education to the community, especially orphans. The study used a descriptive qualitative approach with a case study method located in Siliragung, Banyuwangi. Data were collected through in-depth interviews, participant observation, and visual documentation. The results indicate that youth play a significant role in managing the technical aspects of the event, producing digital da'wah content, and building effective public communication. Collaboration with religious scholars strengthens the substance of Islamic values ??within the event, while the involvement of orphans and the wider community creates a positive social impact. The contribution of this research lies in strengthening the participatory da'wah model that integrates an educational approach, digital media, and the strengthening of intergenerational values ??in a local context relevant to contemporary da'wah challenges.