PUBLIC RELATIONS STRATEGY IN MAINTAINING THE POSITIVE IMAGE OF VOCATIONAL SCHOOL DARUSSALAM BLOKAGUNG 2 SETAIL BANYUWANGI

Abstract

This research addresses the challenges often faced by educational institutions in maintaining a positive public image, with a focus on SMK Darussalam Blokagung 2 Setail Banyuwangi. It explores Public Relations' (PR) strategies in preserving this positive image and PR's role in sustaining it. Using a qualitative descriptive approach with data collected through interviews, observations, and documentation, the study ensures data validity through triangulation. Analysis shows effective PR strategies in strengthening SMK Darussalam Blokagung 2 Setail Banyuwangi's positive image. PR's vital role in fostering good relations and employing mature strategies like careful planning and strong networks is emphasized, providing insights into PR's importance in education and guiding institutions in enhancing their image through effective PR strategies..