PUBLIC RELATIONS MANAGEMENT IN BUILDING STUDENTS' TRUST IN MTS AL-AMIRIYYAH BLOKAGUNG

Abstract

Public relations management in educational institutions is one of the core and important components of efforts to achieve the goals of educational institutions. This study aims to determine public relations management to increase the trust of student guardians in MTs Al- amiriyyah Blokagung. This research method uses a qualitative case study with school public relations informants at MTs Al- amiriyyah. The results of this study indicate that the implementation of public relations management to increase the trust of student guardians in this MTs Al- amiriyyah Blokagung is through internal activities as well as external activities. For internal activities through: teacher meetings, ceremonies, and teacher recreation. For external activities through: parent meetings, social services, dissemination of school information through social media, active community engagement with residents around the school.