PUBLIC RELATION MANAGEMENT OF ISLAMIC BOARDING SCHOOLS IN MINORITY AREAS

Abstract

Islamic boarding schools have a very important role especially in the region that's still a few Islamic educational institutions , the existence of Islamic boarding schools must be able to adapt to society and meet the demands of the community by utilizing the potential that exists in an area. This study discusses, 1) Definition of public relations management in Islamic boarding schools, 2) Objectives of public relations management in Islamic boarding schools and 3) Implementation of public relations in Islamic boarding schools. The results of the study show that, 1) Public relations in Islamic boarding schools must also touch the community structure, so that people can understand the importance of Islamic boarding schools and participate in them for the improvement of Islamic boarding schools. 2) The purpose of public relations in Islamic boarding schools is to increase people's aspirations, provide awareness of the importance of having good morals and seek support from the community on how Islamic boarding schools can develop properly. 3) The implementation of Islamic boarding schools cannot be separated from the important role of caregivers, the community, and alumni in participating in developing the quality of Darussalam Manokwari Islamic boarding schools.