STRATEGI REKRUTMEN PESERTA DIDIK BARU DALAM  MASA PANDEMI COVID-19 DI SMK DARUSSALAM

Eko Budiywono; Liya Kholifatus Sholekhah

Eko Budiywono Institut Agama Islam Darussalam Blokagung Banyuwangi
Liya Kholifatus Sholekhah Institut Agama Islam Darussalam Blokagung Banyuwangi

Abstract

In 2019 the world was stirred up by the Covid-19 outbreak originating from Wuhan, China,
entering Indonesia at the end of February, this epidemic was so very disturbing because the
transmission was so fast and invisible. All learning mechanisms during this pandemic were
different from the previous year. But all of that did not dampen the interest of prospective
students to register at SMK Darussalam Blokagung the researchers suspected that there was
a strategy applied in the recruitment of new students. The research problem was the strategy
of recruiting new students and the supporting factors that hindered the Covid-19 pandemic.
The subject of the research was the principal of the school. and WKS. Kesiswaan as
chairman of the PPDB committee. Qualitative research methods, data collection methods of
observation, interviews and documentation, data analysis using an interactive model of Miles
Hubermen and data validity using triangulation. The results of the study: the strategies used
were promotion strategies and selection strategies. The supporters included teachers,
students and alumni, all media. by SMK Darussalam Blokagung.