TREN DIGITALISASI PEMASARAN PENDIDIKAN ISLAM: MEMANFAATKAN PLATFORM ONLINE UNTUK MENJANGKAU GENERASI MILENIAL
Keywords:
Digitalization, marketing, education, Islam, onlineAbstract
The digital era has changed the way people communicate and access information. The millennial generation is a generation that is used to technology and uses online platforms for various needs, including looking for information about education. The aim of this research is to analyze digitalization trends in the marketing of Islamic education in the millennial era. This research uses a case study type in a qualitative approach to understand the preferences of the millennial generation in receiving information about Islamic education, as well as analyzing content from online platforms that are popular among the millennial generation. Checking the validity of the data will be carried out using method triangulation, data source triangulation, and researcher triangulation. The data analysis techniques used are: data reduction, data presentation and drawing conclusions. This research shows that The digitalization trend in marketing Islamic education in the millennial era carried out by MAN 2 Banyuwangi is by using contemporary platforms that contain content including information about Islamic education programs at MAN 2 Banyuwangi, student achievements, extracurricular activities and school profiles as well as opening online registration via the website. Apart from that, we also use online platforms in learning, including; Google Classroom, Zoom, and Edmodo are used to increase the effectiveness and efficiency of learning, as well as provide easy access for students and teachers. Then also take advantage of the shift in media preferences, the forms include the MAN 2 Banyuwangi Website which has many visitors and is active on social media, has many followers on social media, such as Instagram, Facebook and Twitter, has a mobile application which contains information about schools and educational programs. The number of visitors to the MAN 2 Banyuwangi website and social media accounts increased after its launch.
