Pelatihan Pemasaran Online Berbasis Marketplace Bagi UMKM Dalam Merespon Perubahan Perilaku Konsumen

  • Lukmanul Hakim Universitas Bina Sarana Informatika

Abstract

Internet users are increasing every year. According to the Indonesian Internet Service Providers Association in 2017, internet users in Indonesia accounted for 143.26 million people or 54.7 percent of the total population. Business people take advantage of this momentum by implementing online-based marketing. The community responded positively and began to switch to online shopping. There are many companies that have implemented online-based marketing which has the effect of reducing sales turnover of other companies that are not yet online. The purpose of community service activities is to improve the knowledge and skills of the company's human resources to be able to implement marketplace-based online marketing. The main activity consists of one day training for making marketplace accounts and online marketing assistance for one month. It is expected that with this activity, partner companies can develop marketplace-based online marketing independently. One day training model followed by one-month online mentoring can be used as a reference for similar activities.

Author Biography

Lukmanul Hakim, Universitas Bina Sarana Informatika

Lukmanul Hakim, S.I.P. M.M. adalah dosen tetap yang mengajar ilmu-ilmu Manajemen pada Program Studi Sistem Informasi, Fakultas Teknologi Informasi, Universitas Bina Sarana Informatika, Jakarta. Sejak tahun 2017 menempuh program pascasarjana pada Program studi Doktor Ilmu Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Padjadjaran, Bandung dengan tema penelitian disertasi tentang Manajemen Inkubator Bisnis di Indonesia. Melakukan tri dharma perguruan tinggi dengan roadmap penelitian dan pengabdian kepada masyarakat dibidang manajemen kewirausahaan. Dapat dihubungi melalui email: lukmanul.luh@bsi.ac.id

Published
2019-05-31
How to Cite
HAKIM, Lukmanul. Pelatihan Pemasaran Online Berbasis Marketplace Bagi UMKM Dalam Merespon Perubahan Perilaku Konsumen. LOYALITAS, Jurnal Pengabdian Kepada Masyarakat, [S.l.], v. 2, n. 1, p. 74-91, may 2019. ISSN 2621-4687. Available at: <http://ejournal.iaida.ac.id/index.php/loyal/article/view/353>. Date accessed: 18 june 2019.
Section
Articles